Post by rabia332 on Feb 27, 2024 0:17:01 GMT -5
In Tray comments Even though selling online is accessible, it is not enough to display products on a website and expect great sales. Creating a customizable that is, one that makes it possible to make various changes over time, should be in the plans of those who want success in the area. The topic, however, can be questioned a lot by e-commerce professionals, as, in addition to this choice not being simple, it forces the merchant to give up immediacy. For example, giving preference to “off the shelf” solutions, with pre-defined templates, allows the store to start operations quickly. On the other hand, it makes certain benefits impossible. To understand better, we spoke with Rafael Augusto Carlos, Customer Experience Manager, who helped us understand this issue better. Check it out in the reading!According to the Customer.
Experience Manager, we can group customizations into three groups: visual customizations: in addition to color, logo and fonts, they cover structural possibilities, such as inclus Morocco WhatsApp Number List ion of banners, image carousel, product carousel, customization of menus and categories, product layout; Functional customizations: these are those that solve the consumer’s needs or problems. Some examples are virtual exchange tables, communication about promotions and store contact forms, guides for exchanging products, search bar; customizations based on segmentation: these are those that allow some changes, depending on the audience profile. Companies that operate inand BC, for example, may present different product prices or even display a different type of promotion on the banner, depending on the customer. What are the main advantages.
Having a customizable online store For Rafael, the main advantages lie in meeting the specific needs of consumers and adapting the website to the brand, as we will see below. Meeting the specific needs of consumers It refers to the purchasing experience and seeks to fill some of the gaps that are typical of online purchases, but which tend not to exist in physical purchases. Rafael points to the example that, in the fashion market, it is common for consumers to complain about the fact that they cannot touch the fabric of a garment. “This increases insecurity in acquisition. Since this limitation exists, it is important to be able to make the product photo larger and allow zooming, without losing quality. Videos that help improve product perception, in the same way, tend to increase trust. Virtual changing tools, which simulate changing clothes, are another.
Experience Manager, we can group customizations into three groups: visual customizations: in addition to color, logo and fonts, they cover structural possibilities, such as inclus Morocco WhatsApp Number List ion of banners, image carousel, product carousel, customization of menus and categories, product layout; Functional customizations: these are those that solve the consumer’s needs or problems. Some examples are virtual exchange tables, communication about promotions and store contact forms, guides for exchanging products, search bar; customizations based on segmentation: these are those that allow some changes, depending on the audience profile. Companies that operate inand BC, for example, may present different product prices or even display a different type of promotion on the banner, depending on the customer. What are the main advantages.
Having a customizable online store For Rafael, the main advantages lie in meeting the specific needs of consumers and adapting the website to the brand, as we will see below. Meeting the specific needs of consumers It refers to the purchasing experience and seeks to fill some of the gaps that are typical of online purchases, but which tend not to exist in physical purchases. Rafael points to the example that, in the fashion market, it is common for consumers to complain about the fact that they cannot touch the fabric of a garment. “This increases insecurity in acquisition. Since this limitation exists, it is important to be able to make the product photo larger and allow zooming, without losing quality. Videos that help improve product perception, in the same way, tend to increase trust. Virtual changing tools, which simulate changing clothes, are another.