Post by arfanho7 on Feb 24, 2024 4:35:16 GMT -5
Walmart reports having saved more than million annually through its waste reduction efforts. The idea that in particular reducing your waste stream might be profitable is quite well established going back to research on the chemical industry years ago Henderson says. And there s a lot of suggestive evidence that saving energy is also often quite a profitable thing to do. On the topic of consumer marketing Henderson acknowledges that the majority of shoppers still aren t willing to pay a premium for sustainable products.
However the environmentally minded minority make up a growing powerful niche. According to a report from Boston Consulting Group some two thirds of total growth in the grocery sector has Egypt WhatsApp Number List come from responsible consumption products. For example organic grocer steadily in the past five years from . billion in to . billion in . BCG recommended that conventional brands would do well to enter the environmentally friendly product market as Clorox did by launching its Green Works line of cleaning products or as Unilever did by acquiring Ben Jerry s which recently announced plans to stop using genetically modified organisms in its ice cream.
There s also the booming sharing economy which is built around the concept of monetizing shared resources thus cutting down on carbon consumption and other environmental manufacturing costs. Henderson cites the car sharing service Zipcar which Avis recently bought for million as well as home rental service Airbnb noting Why build new hotels when we ve got all this spare capacity Henderson works closely with the STAR Lab a new initiative focused on research about environmental consumer behavior.
However the environmentally minded minority make up a growing powerful niche. According to a report from Boston Consulting Group some two thirds of total growth in the grocery sector has Egypt WhatsApp Number List come from responsible consumption products. For example organic grocer steadily in the past five years from . billion in to . billion in . BCG recommended that conventional brands would do well to enter the environmentally friendly product market as Clorox did by launching its Green Works line of cleaning products or as Unilever did by acquiring Ben Jerry s which recently announced plans to stop using genetically modified organisms in its ice cream.
There s also the booming sharing economy which is built around the concept of monetizing shared resources thus cutting down on carbon consumption and other environmental manufacturing costs. Henderson cites the car sharing service Zipcar which Avis recently bought for million as well as home rental service Airbnb noting Why build new hotels when we ve got all this spare capacity Henderson works closely with the STAR Lab a new initiative focused on research about environmental consumer behavior.